Marketing Automation Consultant

Eloquent is seeking a highly skilled and motivated Marketing Automation Consultant to join our team. As a Marketing Automation Consultant, you will be responsible for designing, implementing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and maximize ROI. If you have a passion for marketing technology, data-driven strategies, and delivering exceptional results, this is the perfect opportunity for you to make a significant impact

Job Objectives

Your objectives as a Marketing Automation Consultant will include:

Develop and implement marketing automation strategies to streamline processes, improve efficiency, and enhance customer journeys.
Design and optimize automated campaigns across various channels, including email marketing, lead nurturing, lead scoring, and customer segmentation.
Utilize marketing automation tools to track, measure, and analyze campaign performance, providing data-driven insights to optimize marketing efforts.
Collaborate with cross-functional teams to ensure seamless integration of marketing automation systems and drive alignment with overall marketing objectives.

Job Responsibilities

Your responsibilities as a Marketing Automation Consultant will include:

Lead the end-to-end implementation of marketing automation campaigns, including audience segmentation, workflow creation, content personalization, and performance tracking.
Collaborate with marketing teams to define campaign goals, objectives, and KPIs, ensuring alignment with overall marketing strategies.
Develop targeted and personalized email marketing campaigns, including automated drip campaigns, lead nurturing sequences, and customer onboarding workflows.
Implement lead scoring models to identify and prioritize qualified leads, providing valuable insights to sales teams for effective follow-up.
Conduct regular A/B testing and optimization of marketing automation campaigns to maximize engagement, conversion rates, and overall campaign performance.
Analyze campaign data and metrics to generate comprehensive reports, identifying trends, opportunities, and areas for improvement.
Stay updated with the latest marketing automation trends, best practices, and emerging technologies, proactively suggesting innovative strategies to drive results.

Required skill set

We are looking for the following qualifications, skills, and behaviors:

Proven experience as a Marketing Automation Consultant or similar role, with a track record of successfully implementing and managing marketing automation campaigns.
Strong knowledge of marketing automation platforms, such as HubSpot, Marketo, Pardot, or similar tools, with expertise in workflow creation, lead nurturing, and campaign optimization.
Proficient in marketing automation analytics, reporting, and data analysis, with the ability to derive actionable insights and make data-driven recommendations.
Familiarity with CRM systems and integration with marketing automation platforms, understanding the importance of aligning marketing and sales processes.
Excellent understanding of marketing automation best practices, lead generation strategies, and customer journey mapping.
Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
Continuous learning mindset, staying updated with the latest marketing automation trends, industry advancements, and emerging technologies.

If you are ready to take the lead in implementing cutting-edge marketing automation strategies and driving impactful results, we would love to hear from you. Join our team as a Marketing Automation Consultant and propel your career to new heights. Apply now with your updated resume and a brief description of your relevant experience.

Apply here